{"id":121,"date":"2014-10-15T18:14:00","date_gmt":"2014-10-15T16:14:00","guid":{"rendered":"http:\/\/localhost\/firmaren\/ako-napisat-dobry-podnikatelsky-plan\/"},"modified":"2019-05-20T01:16:48","modified_gmt":"2019-05-19T23:16:48","slug":"ako-napisat-dobry-podnikatelsky-plan","status":"publish","type":"post","link":"https:\/\/www.firmaren.sk\/clanky\/ako-napisat-dobry-podnikatelsky-plan\/","title":{"rendered":"Ako nap\u00edsa\u0165 dobr\u00fd podnikate\u013esk\u00fd pl\u00e1n"},"content":{"rendered":"<p><!-- [if gte mso 9]><xml>  <w_WordDocument>   <w_View>Normal<\/w_View>   <w_Zoom>0<\/w_Zoom>   <w_TrackMoves\/>   <w_TrackFormatting\/>   <w_HyphenationZone>21<\/w_HyphenationZone>   <w_PunctuationKerning\/>   <w_ValidateAgainstSchemas\/>   <w_SaveIfXMLInvalid>false<\/w_SaveIfXMLInvalid>   <w_IgnoreMixedContent>false<\/w_IgnoreMixedContent>   <w_AlwaysShowPlaceholderText>false<\/w_AlwaysShowPlaceholderText>   <w_DoNotPromoteQF\/>   <w_LidThemeOther>SK<\/w_LidThemeOther>   <w_LidThemeAsian>X-NONE<\/w_LidThemeAsian>   <w_LidThemeComplexScript>X-NONE<\/w_LidThemeComplexScript>   <w_Compatibility>    <w_BreakWrappedTables\/>    <w_SnapToGridInCell\/>    <w_WrapTextWithPunct\/>    <w_UseAsianBreakRules\/>    <w_DontGrowAutofit\/>    <w_SplitPgBreakAndParaMark\/>    <w_EnableOpenTypeKerning\/>    <w_DontFlipMirrorIndents\/>    <w_OverrideTableStyleHps\/>    <w_UseFELayout\/>   <\/w_Compatibility>   <w_DoNotOptimizeForBrowser\/>   <m_mathPr>    <m_mathFont m_val=\"Cambria Math\"\/>    <m_brkBin m_val=\"before\"\/>    <m_brkBinSub m_val=\"&#45;-\"\/>    <m_smallFrac m_val=\"off\"\/>    <m_dispDef\/>    <m_lMargin m_val=\"0\"\/>    <m_rMargin m_val=\"0\"\/>    <m_defJc m_val=\"centerGroup\"\/>    <m_wrapIndent m_val=\"1440\"\/>    <m_intLim m_val=\"subSup\"\/>    <m_naryLim m_val=\"undOvr\"\/>   <\/m_mathPr><\/w_WordDocument> <\/xml><![endif]--><\/p>\n<h2>Na \u010do potrebujem podnikate\u013esk\u00fd pl\u00e1n?<\/h2>\n<p>Kvalitn\u00fd biznis pl\u00e1n mo\u017eno vyu\u017ei\u0165 napr\u00edklad na:<\/p>\n<ul>\n<li>Z\u00edskanie bankov\u00e9ho \u00faveru<\/li>\n<li>Z\u00edskanie investorov venture kapit\u00e1lu a\u00a0private equity invest\u00edci\u00ed<\/li>\n<li>Z\u00edskanie podnikate\u013esk\u00e9ho partnera<\/li>\n<li>Ur\u010denie vlastn\u00fdch podnikate\u013esk\u00fdch pl\u00e1nov a\u00a0smerovania do bud\u00facnosti<\/li>\n<\/ul>\n<h2>\u010co by mal dobr\u00fd biznis pl\u00e1n obsahova\u0165?<\/h2>\n<p>U\u017e teraz v\u00e1m je isto zrejm\u00e9, \u017ee seri\u00f3zny podnikate\u013esk\u00fd pl\u00e1n nestvor\u00edte na kolene za dve hodiny. Mal by obsahova\u0165 minim\u00e1lne tieto \u010dasti:<\/p>\n<ol>\n<li><strong>Tituln\u00e1 strana <\/strong><\/li>\n<li><strong>Zhrnutie podnikate\u013esk\u00e9ho pl\u00e1nu<\/strong><\/li>\n<\/ol>\n<p>Je to kr\u00e1tky opis toho, pre\u010do v\u00e1\u0161 podnikate\u013esk\u00fd pl\u00e1n vznikol a\u00a0na ak\u00fd \u00fa\u010del ho budete pou\u017e\u00edva\u0165. V\u00a0tejto \u010dasti je dobr\u00e9 stru\u010dne predstavi\u0165 podnikate\u013esk\u00fd n\u00e1pad, jeho hlavn\u00e9 body, ciele, z\u00e1kladn\u00e9 inform\u00e1cie o\u00a0produkte a\u00a0ak je treba aj na \u010do sa pl\u00e1nuje vyu\u017ei\u0165 z\u00edskan\u00e9 financie.<\/p>\n<ol>\n<li value=\"3\"><strong>Opis spolo\u010dnosti<\/strong><\/li>\n<\/ol>\n<p>Tu je d\u00f4le\u017eit\u00e9 venova\u0165 sa cie\u013eom podniku a\u00a0strat\u00e9gie jeho smerovania do bud\u00facnosti. V\u00a0stru\u010dnosti m\u00f4\u017eete op\u00edsa\u0165 aj doteraj\u0161ie najd\u00f4le\u017eitej\u0161ie m\u00ed\u013eniky podniku.<\/p>\n<ol>\n<li value=\"4\"><strong>Produkt alebo slu\u017eba<\/strong><\/li>\n<\/ol>\n<p>T\u00e1to \u010das\u0165 je venovan\u00e1 produktu alebo slu\u017ebe, ktor\u00fa poskytujete. Op\u00ed\u0161te jeho najd\u00f4le\u017eitej\u0161ie funkcie. Nap\u00ed\u0161te, pre\u010do je najlep\u0161\u00ed a\u00a0v\u00a0\u010dom sa odli\u0161uje od konkurencie.<\/p>\n<ol>\n<li value=\"5\"><strong>Trh a\u00a0konkurencia<\/strong><\/li>\n<\/ol>\n<p>V\u00a0pl\u00e1ne je d\u00f4le\u017eit\u00e9 spomen\u00fa\u0165 aj inform\u00e1cie o\u00a0va\u0161om trhu, na ktorom budete p\u00f4sobi\u0165 a\u00a0najd\u00f4le\u017eitej\u0161\u00edch konkurentoch.<\/p>\n<ol>\n<li value=\"6\"><strong>Marketingov\u00fd a\u00a0predajn\u00fd pl\u00e1n<\/strong><\/li>\n<\/ol>\n<p>V\u00a0pl\u00e1ne marketingu p\u00ed\u0161ete o\u00a0tom, ako chcete svojich z\u00e1kazn\u00edkov presved\u010di\u0165, aby si k\u00fapili v\u00e1\u0161 produkt. Rie\u0161ite tu reklamu, PR a\u00a0in\u00e9 mo\u017enosti komunik\u00e1cie, ale aj cenu, produkt a\u00a0a\u00a0distrib\u00faciu.<\/p>\n<ol>\n<li value=\"7\"><strong>Pl\u00e1n v\u00fdroby<\/strong><\/li>\n<\/ol>\n<p>V\u00a0tejto \u010dasti je potrebn\u00e9 najvernej\u0161ie pop\u00edsa\u0165 sp\u00f4sob v\u00fdroby produktu alebo poskytovania slu\u017eby. D\u00f4le\u017eit\u00fd je v\u00fdrobn\u00fd proces produktu, materi\u00e1ly, ktor\u00e9 pou\u017e\u00edvate a\u00a0najd\u00f4le\u017eitej\u0161\u00ed dod\u00e1vatelia surov\u00edn.<\/p>\n<ol>\n<li value=\"8\"><strong>Mana\u017ement<\/strong><\/li>\n<\/ol>\n<p>\u010cas\u0165 mana\u017ement je venovan\u00e1 organiza\u010dnej \u0161trukt\u00fare podniku. Venujte sa tomu, ak\u00e9 m\u00e1te zlo\u017eenie person\u00e1lu, ale aj riadiaceho mana\u017ementu. Ide\u00e1lne je, ak sa stru\u010dne dotknete aj doteraj\u0161\u00edch \u00faspechov k\u013e\u00fa\u010dov\u00fdch pracovn\u00edkov.<\/p>\n<ol>\n<li value=\"9\"><strong>Finan\u010dn\u00fd pl\u00e1n<\/strong><\/li>\n<\/ol>\n<p>Ide o\u00a0jednu z\u00a0najd\u00f4le\u017eitej\u0161\u00edch, no z\u00e1rove\u0148 najzlo\u017eitej\u0161\u00edch \u010dast\u00ed biznis pl\u00e1nu. Je potrebn\u00e9 pripravi\u0165 z\u00e1kladn\u00e9 skr\u00e1ten\u00e9 \u00fa\u010dtovn\u00e9 v\u00fdkazy \u2013 s\u00favahu, v\u00fdkaz ziskov a\u00a0str\u00e1t a\u00a0cash flow pribli\u017ene na 5 rokov dopredu. V\u00a0ka\u017edom pr\u00edpade je potrebn\u00e9 vych\u00e1dza\u0165 z\u00a0re\u00e1lnych \u010d\u00edsiel a\u00a0rozhodne rad\u0161ej ni\u010d neprikr\u00e1\u0161\u013eova\u0165.<\/p>\n<h2>TIPY AKO SPRAVI\u0164 PL\u00c1N NA JEDNOTKU<\/h2>\n<ul>\n<li>Stavi\u0165 na dobr\u00fa \u0161tylistiku a\u00a0vyhn\u00fa\u0165 sa gramatick\u00fdm chyb\u00e1m<\/li>\n<li>Pl\u00e1n m\u00e1 by\u0165 stru\u010dn\u00fd a\u00a0jasn\u00fd a\u00a0zalo\u017een\u00fd na re\u00e1lnych \u010d\u00edslach<\/li>\n<li>Hr\u00fabka by nemala prekro\u010di\u0165 40 str\u00e1n<\/li>\n<li>Mal by obsahova\u0165 aj doteraj\u0161ie \u00faspechy podniku<\/li>\n<li>Zviazan\u00fd v\u00a0kvalitnom obale.<\/li>\n<\/ul>\n<p>A\u00a0nezabudnite na jeho dobre pripraven\u00fa prezent\u00e1ciu tam, kde ju bude treba.<\/p>\n<h2>Ak\u00e9 druhy biznis pl\u00e1nov si m\u00f4\u017eete vyrobi\u0165?<\/h2>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<th style=\"width: 205px;\"><strong>Druh biznis pl\u00e1nu<\/strong><\/th>\n<th style=\"width: 407px;\"><strong>Ako m\u00e1 vyzera\u0165 a\u00a0kedy ho pou\u017ei\u0165<\/strong><\/th>\n<\/tr>\n<tr>\n<td style=\"width: 205px;\">Mini \u00fastna prezent\u00e1cia pl\u00e1nu<\/td>\n<td style=\"width: 407px;\">Ide o\u00a0kr\u00e1tky a\u00a0stru\u010dn\u00fd pl\u00e1n. P\u00e1r min\u00fatov\u00fa prezent\u00e1ciu, ktor\u00fa si zapam\u00e4t\u00e1te a\u00a0m\u00f4\u017eete ju kedyko\u013evek komuko\u013evek vhodn\u00e9mu poveda\u0165 napr\u00edklad aj vo v\u00fd\u0165ahu. Mus\u00ed hovori\u0165 hlavne o\u00a0tom pre\u010do je v\u00e1\u0161 produkt \u010di slu\u017eba v\u00fdnimo\u010dn\u00e9.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 205px;\">Stru\u010dn\u00fd pl\u00e1n<\/td>\n<td style=\"width: 407px;\">Aj tento pl\u00e1n je stru\u010dn\u00fd, nem\u00e1 viac ako zop\u00e1r str\u00e1n, no m\u00e1 u\u017e papierov\u00fa podobu. D\u00e1va u\u017e podrobnej\u0161ie, no st\u00e1le e\u0161te pomerne stru\u010dn\u00e9 inform\u00e1cie o\u00a0va\u0161ej firme, ale aj podnikate\u013eskom n\u00e1pade. Mo\u017eno ho pou\u017ei\u0165 napr\u00edklad na z\u00edskanie kapit\u00e1lu od investora. Pozor, ale len na \u00favodn\u00e9 rokovania, nesk\u00f4r isto bude chcie\u0165 detailnej\u0161\u00ed biznis pl\u00e1n.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 205px;\">Kompletn\u00fd podnikate\u013esk\u00fd pl\u00e1n<\/td>\n<td style=\"width: 407px;\">Je to dokument, ktor\u00fd obsahuje v\u0161etky n\u00e1le\u017eitosti aj s\u00a0finan\u010dn\u00fdmi v\u00fdkazmi. V\u00a0ide\u00e1lnom pr\u00edpade nem\u00e1 viac ako 40 str\u00e1n.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>T\u00edm port\u00e1lu firmaren.sk<br \/>\n<!-- [if gte mso 9]><xml>  <w_LatentStyles DefLockedState=\"false\" DefUnhideWhenUsed=\"true\"   DefSemiHidden=\"true\" DefQFormat=\"false\" DefPriority=\"99\"   LatentStyleCount=\"267\">   <w_LsdException Locked=\"false\" Priority=\"0\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Normal\"\/>   <w_LsdException Locked=\"false\" Priority=\"9\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"heading 1\"\/>   <w_LsdException Locked=\"false\" Priority=\"9\" QFormat=\"true\" Name=\"heading 2\"\/>   <w_LsdException Locked=\"false\" Priority=\"9\" QFormat=\"true\" Name=\"heading 3\"\/>   <w_LsdException Locked=\"false\" Priority=\"9\" QFormat=\"true\" Name=\"heading 4\"\/>   <w_LsdException Locked=\"false\" Priority=\"9\" QFormat=\"true\" Name=\"heading 5\"\/>   <w_LsdException 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Kvalitn\u00fd biznis pl\u00e1n mo\u017eno vyu\u017ei\u0165 napr\u00edklad na: Z\u00edskanie bankov\u00e9ho \u00faveru Z\u00edskanie investorov venture kapit\u00e1lu a\u00a0private equity invest\u00edci\u00ed Z\u00edskanie podnikate\u013esk\u00e9ho partnera Ur\u010denie vlastn\u00fdch podnikate\u013esk\u00fdch pl\u00e1nov a\u00a0smerovania do bud\u00facnosti \u010co by mal dobr\u00fd biznis pl\u00e1n obsahova\u0165? 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