{"id":137,"date":"2015-12-13T19:36:00","date_gmt":"2015-12-13T18:36:00","guid":{"rendered":"http:\/\/localhost\/firmaren\/ako-zarobit-na-blogu-tu-je-navod-ako-zacat-blogovat-a-zarabat\/"},"modified":"2023-12-17T18:05:40","modified_gmt":"2023-12-17T17:05:40","slug":"ako-zarobit-na-blogu-tu-je-navod-ako-zacat-blogovat-a-zarabat","status":"publish","type":"post","link":"https:\/\/www.firmaren.sk\/clanky\/ako-zarobit-na-blogu-tu-je-navod-ako-zacat-blogovat-a-zarabat\/","title":{"rendered":"Ako zarobi\u0165 na blogu? Tu je n\u00e1vod ako za\u010da\u0165 blogova\u0165 a zar\u00e1ba\u0165"},"content":{"rendered":"\n

Ak bloguje\u0161 alebo pl\u00e1nuje\u0161 blogova\u0165 iba pre rados\u0165 na svojom alebo na verejnom blogu, nepotrebuje\u0161 na to v z\u00e1sade ni\u010d extra. Sta\u010d\u00ed p\u00edsa\u0165 :-). Ak sa v\u0161ak chce\u0161 blogovan\u00edm \u017eivi\u0165, m\u00f4\u017ee\u0161 sa vyda\u0165 dvomi cestami:
Prv\u00e1 cesta: Blogova\u0165 pre cudz\u00ed web (blog).<\/strong> V takomto pr\u00edpade je bloger v podstate autor, ktor\u00fd p\u00ed\u0161e \u010dl\u00e1nky za odmenu. Autorsk\u00e1 \u010dinnos\u0165 nie je \u017eivnos\u0165ou, tak\u017ee na to nepotrebuje\u0161 by\u0165 podnikate\u013eom. Posta\u010d\u00ed autorsk\u00e1 zmluva o dielo.<\/p>\n\n\n\n

Druh\u00e1 cesta: Blogova\u0165 a zar\u00e1ba\u0165 na svojom vlastnom blogu.<\/strong> Super, tento \u010dl\u00e1nok je hlavne pre teba a u\u017e m\u00f4\u017ee\u0161 zva\u017eova\u0165 napr\u00edklad zalo\u017eenie \u017eivnosti<\/a>.<\/p>\n\n\n\n

Vytvor si vlastn\u00fd blog<\/h2>\n\n\n\n

Na internete n\u00e1jde\u0161 dostatok verejn\u00fdch blogov<\/a> u\u017e aj s hotov\u00fdm publikom. Treba u\u017e len zauja\u0165. Ak chce\u0161 \u00eds\u0165 vlastnou cestou, \u010do je z dlhodob\u00e9ho h\u013eadiska najlep\u0161ie rie\u0161enie, zameraj sa na inform\u00e1cie o tom, ako si zalo\u017ei\u0165 svoj vlastn\u00fd blog<\/a>. Dostupn\u00fd je na to celkom slu\u0161n\u00fd po\u010det kvalitn\u00fdch n\u00e1strojov.<\/p>\n\n\n\n

\u010c\u00edm sk\u00f4r za\u010dni! P\u00ed\u0161 o tom, \u010do \u0165a bav\u00ed, zauj\u00edma alebo fascinuje a zdie\u013eaj to s cel\u00fdm svetom. Blog u\u017e d\u00e1vno nie je iba osobn\u00fd denn\u00edk blogera. Postupne sa stal \u0161t\u00fdlom, ak\u00fdm sa dnes p\u00ed\u0161e v online svete. Blogov\u00fd \u010dl\u00e1nok mus\u00ed okam\u017eite zauja\u0165 titulkom, obr\u00e1zkom<\/strong> a formou, inak na\u0148 v r\u00fdchlosti sveta internetu nikto neklikne. A \u010d\u00edm viac zaujme, t\u00fdm popul\u00e1rnej\u0161\u00ed, \u010d\u00edtanej\u0161\u00ed a nav\u0161tevovanej\u0161\u00ed blog bude.<\/p>\n\n\n\n

Ako zarobi\u0165 blogovan\u00edm<\/h2>\n\n\n\n

Ako zarobi\u0165 a nerobi\u0165? Ak toto vie\u0161, hne\u010f n\u00e1m nap\u00ed\u0161 \ud83d\ude42<\/p>\n\n\n\n

Tento \u010dl\u00e1nok je o tom, ako zar\u00e1ba\u0165 na internete, konkr\u00e9tne, ako zarobi\u0165 na blogu – a to je maka\u010dka. Ak je blog kvalitn\u00fd, m\u00e1 p\u00fatav\u00fd a d\u00f4veryhodn\u00fd obsah, prin\u00e1\u0161a hodnotn\u00e9 inform\u00e1cie, zdroje, pr\u00edbehy, em\u00f3ciu a pom\u00e1ha \u013eu\u010fom vyrie\u0161i\u0165 ich probl\u00e9my, vtedy s\u00fa n\u00e1v\u0161tevn\u00edci ochotn\u00ed odpusti\u0165 mu aj rozumn\u00fa mieru komercie. \u010c\u00edm lep\u0161\u00ed blog, t\u00fdm v\u00e4\u010d\u0161\u00ed po\u010det n\u00e1v\u0161tevn\u00edkov. A \u010d\u00edm viac n\u00e1v\u0161tevn\u00edkov, t\u00fdm v\u00e4\u010d\u0161\u00ed z\u00e1ujem firiem, ktor\u00e9 by stovky a\u017e tis\u00edcky tvojich fan\u00fa\u0161ikov radi nahovorili na svoje produkty a slu\u017eby.
Online svet pon\u00faka st\u00e1le nov\u00e9 sp\u00f4soby ako zar\u00e1ba\u0165 na internete. My ti prin\u00e1\u0161ame niektor\u00e9 z nich.<\/p>\n\n\n\n

E\u0161te pred t\u00fdm ti d\u00e1vame do pozornosti nov\u00fa kni\u017eku Tvorba \u00faspe\u0161n\u00e9ho zar\u00e1baj\u00faceho blogu<\/a>. Je fakt dobr\u00e1.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/h1>\n\n\n\n

Ak\u00fd druh blogera chce\u0161 by\u0165?<\/h2>\n\n\n\n

Recenzie v\u00fdrobkov a slu\u017eieb.<\/strong> Ak p\u00ed\u0161e\u0161 o nov\u00fdch trendoch v zdravom varen\u00ed, predajca keramick\u00fdch panv\u00edc ti m\u00f4\u017ee darova\u0165 ich najnov\u0161\u00ed k\u00fasok. \u201eIba tak\u201c – aby si ho otestoval na vlastnej ko\u017ei a zdie\u013eal svoju sk\u00fasenos\u0165. Pre\u010do nie, ak je to naozaj skvel\u00e9?<\/p>\n\n\n\n

– Na t\u00fato \u010dinnos\u0165 potrebuje\u0161 tieto \u017eivnosti:
Administrat\u00edvne slu\u017eby (v r\u00e1mci nej je \u010dinnos\u0165 copywriting, teda\u201ekorekt\u00fary textov\u201c)
Reklamn\u00e9 a marketingov\u00e9 slu\u017eby<\/em><\/p>\n\n\n\n

PR \u010dl\u00e1nky, ktor\u00e9 nie s\u00fa PR \u010dl\u00e1nkami.<\/strong> Ak na blogu rad\u00ed\u0161 ako u\u0161etri\u0165 na \u00farokoch pri p\u00f4\u017ei\u010dk\u00e1ch, mo\u017eno bude ma\u0165 banka z\u00e1ujem do porovnania produktov zaradi\u0165 aj jej nov\u00fa p\u00f4\u017ei\u010dku, o ktorej je presved\u010den\u00e1, \u017ee je top. Ak sa aj tebe pozd\u00e1va, urob\u00ed\u0161 to r\u00e1d a k tomu aj za odmenu. A nebude to \u010dist\u00fd PR \u010dl\u00e1nok, lebo tak\u00fdch tvoji \u010ditatelia maj\u00fa pln\u00e9 zuby a od teba o\u010dak\u00e1vaj\u00fa viac.<\/p>\n\n\n\n

– Na t\u00fato \u010dinnos\u0165 potrebuje\u0161 tieto \u017eivnosti:
Administrat\u00edvne slu\u017eby (v r\u00e1mci nej je \u010dinnos\u0165 copywriting, teda\u201ekorekt\u00fary textov\u201c)
Reklamn\u00e9 a marketingov\u00e9 slu\u017eby<\/em><\/p>\n\n\n\n

Reklamy, banery a in\u00fd vizu\u00e1l. <\/strong>Pri \u010dl\u00e1nku o neobjaven\u00fdch kr\u00e1sach N\u00f3rska iste pr\u00edli\u0161 nevyru\u0161\u00ed \u010ditate\u013ea reklamn\u00fd baner s ponukou cestovnej kancel\u00e1rie na vyhliadkov\u00fa plavbu po fjordoch. Google Adsense, Etarget alebo in\u00e1 slu\u017eba sa ti na webe postar\u00e1 o relevantn\u00e9 banery. A za ka\u017ed\u00fd klik na ne dostane\u0161 prov\u00edziu.<\/p>\n\n\n\n

– Na t\u00fato \u010dinnos\u0165 potrebuje\u0161 t\u00fato \u017eivnos\u0165:
Reklamn\u00e9 a marketingov\u00e9 slu\u017eby<\/em><\/p>\n\n\n\n

Affiliate. <\/strong>Namiesto reklamn\u00fdch banerov, ktor\u00e9 \u010dasto \u201ezab\u00edjaj\u00fa\u201c dizajn a d\u00f4veryhodnos\u0165 blogu m\u00f4\u017ee\u0161 pou\u017ei\u0165 affiliate model. Na tvojom blogu o knih\u00e1ch rovno pon\u00fakne\u0161 mo\u017enos\u0165 knihu k\u00fapi\u0165 v konkr\u00e9tnom kn\u00edhkupectve. Ak si knihu tvoj \u010ditate\u013e k\u00fapi, kn\u00edhkupectvo ti vyplat\u00ed dohodnut\u00fa prov\u00edziu z ceny knihy. Takto funguj\u00fa aj z\u013eavov\u00e9 kup\u00f3ny.<\/p>\n\n\n\n

– Na t\u00fato \u010dinnos\u0165 potrebuje\u0161 tieto \u017eivnosti:
Sprostredkovate\u013esk\u00e1 \u010dinnos\u0165 v oblasti obchodu
Sprostredkovate\u013esk\u00e1 \u010dinnos\u0165 v oblasti slu\u017eieb<\/em>
Reklamn\u00e9 a marketingov\u00e9 slu\u017eby<\/em><\/p>\n\n\n\n

Predaj \u201elinkov\u201c \u2013 sp\u00e4tn\u00fdch odkazov.<\/strong> Pri optimaliz\u00e1cii str\u00e1nok pre vyh\u013ead\u00e1va\u010de (SEO) r\u00f4zne agent\u00fary \u201enakupuj\u00fa\u201c pre weby svojich klientov sp\u00e4tn\u00e9 odkazy, ktor\u00e9 ich potom pos\u00favaj\u00fa vo v\u00fdsledkoch vyh\u013ead\u00e1vania vy\u0161\u0161ie.<\/p>\n\n\n\n

– Na t\u00fato \u010dinnos\u0165 potrebuje\u0161 t\u00fato \u017eivnos\u0165:
Reklamn\u00e9 a marketingov\u00e9 slu\u017eby<\/em><\/p>\n\n\n\n

Prieskumy, ankety a hlasovania.<\/strong> Napr\u00edklad: Fan\u00fa\u0161ikovia tvojho fashion blogu s\u00fa presne t\u00e1 skupina \u013eud\u00ed, o ktorej zn\u00e1ma m\u00f3dna zna\u010dka potrebuje vedie\u0165, \u010di by boli ochotn\u00ed alebo ochotn\u00e9 zaplati\u0165 viac za luxus. M\u00f4\u017ee sa ich na to op\u00fdta\u0165 tak, \u017ee si u teba objedn\u00e1 tak\u00fdto prieskum.<\/p>\n\n\n\n

– Na t\u00fato \u010dinnos\u0165 potrebuje\u0161 t\u00fato \u017eivnos\u0165:
Prieskum trhu a verejnej mienky<\/em><\/p>\n\n\n\n

Predaj tovaru alebo slu\u017eieb.<\/strong> Ide o z\u00e1kladn\u00fa obchodn\u00fa \u017eivnos\u0165 pri podnikan\u00ed a na prv\u00fd poh\u013ead to vyzer\u00e1, \u017ee s prev\u00e1dzkovan\u00edm blogu nem\u00e1 ni\u010d spolo\u010dn\u00e9. \u010co v\u0161ak ak sa rozhodne\u0161 urobi\u0165 na svojom blogu aj mal\u00fd eshop? Alebo len tak, aj bez eshopu bude\u0161 chcie\u0165 nie\u010do mal\u00e9 so ziskom preda\u0165, \u010do si pred t\u00fdm inde k\u00fapil?<\/p>\n\n\n\n

– Na t\u00fato \u010dinnos\u0165 potrebuje\u0161 tieto \u017eivnosti:
K\u00fapa tovaru na \u00fa\u010dely jeho predaja kone\u010dn\u00e9mu spotrebite\u013eovi (maloobchod) alebo in\u00fdm prev\u00e1dzkovate\u013eom \u017eivnosti (ve\u013ekoobchod)<\/em><\/p>\n\n\n\n

Pr\u00e9miov\u00fd obsah webu.<\/strong> Ak chce\u0161 poskytova\u0165 svojim n\u00e1v\u0161tevn\u00edkom platen\u00fd pr\u00e9miov\u00fd obsah, napr\u00edklad roz\u0161\u00edren\u00fd pr\u00edstup k \u010dl\u00e1nkom alebo pr\u00edstup k in\u00fdm slu\u017eb\u00e1m tvojho blogu\/webu, tie\u017e na to potrebuje\u0161 \u017eivnos\u0165. Takisto pre spracovanie tzv. \u201ebig data\u201c.<\/p>\n\n\n\n

– Na t\u00fato \u010dinnos\u0165 potrebuje\u0161 tieto \u017eivnosti:
Po\u010d\u00edta\u010dov\u00e9 slu\u017eby<\/em>
Slu\u017eby s\u00favisiace s po\u010d\u00edta\u010dov\u00fdm spracovan\u00edm \u00fadajov<\/em><\/p>\n\n\n\n

Konzult\u00e1cie odborn\u00edka, ktor\u00e9 nemus\u00ed\u0161 poskytova\u0165 iba na webe.<\/strong> T\u00e1to \u017eivnos\u0165 je vyu\u017eite\u013en\u00e1 v\u017edy vtedy, ak niekto potrebuje tvoje rady odborn\u00edka a je ochotn\u00fd za ne zaplati\u0165.<\/p>\n\n\n\n

– Na t\u00fato \u010dinnos\u0165 potrebuje\u0161 tieto \u017eivnosti:
\u010cinnos\u0165 podnikate\u013esk\u00fdch, organiza\u010dn\u00fdch a ekonomick\u00fdch poradcov<\/em><\/p>\n\n\n\n

Vide\u00e1 a online kurzy.<\/strong> Mo\u017eno sa tvoj blog posunie a ty zist\u00ed\u0161, \u017ee tvoji n\u00e1v\u0161tevn\u00edci maj\u00fa z\u00e1ujem o platen\u00e9 video-n\u00e1vody, online kurzy alebo kurzy pred\u00e1van\u00e9 na nosi\u010doch (CD, DVD).<\/p>\n\n\n\n

– Na t\u00fato \u010dinnos\u0165 potrebuje\u0161 tieto \u017eivnosti:
Slu\u017eby s\u00favisiace s produkciou filmov a videoz\u00e1znamov
Vykon\u00e1vanie mimo\u0161kolskej vzdel\u00e1vacej \u010dinnosti.<\/em><\/p>\n\n\n\n

Za\u010dni podnika\u0165<\/h2>\n\n\n\n

Vo v\u00e4\u010d\u0161ine pr\u00edpadov pr\u00edjem z blogu nie je pr\u00edle\u017eitostn\u00fd a bloger je riadnym podnikate\u013eom.  Jednoducho povedan\u00e9, ak sa pr\u00edjmy z reklamy na blogu stan\u00fa pravideln\u00fdmi, netreba riskova\u0165 neleg\u00e1lne podnikanie a treba si vybra\u0165 najvhodnej\u0161iu formu podnikania.<\/p>\n\n\n\n

Zalo\u017eenie \u017eivnosti sa oplat\u00ed<\/h2>\n\n\n\n

Zalo\u017eenie \u017eivnosti je ve\u013emi jednoduch\u00e9 a nen\u00e1ro\u010dn\u00e9 na za\u010datie. Podnika\u0165 m\u00f4\u017ee\u0161 prakticky okam\u017eite. A ak sa nezadar\u00ed, m\u00f4\u017ee\u0161 bezbolestne skon\u010di\u0165. Osobitne to plat\u00ed v kateg\u00f3rii \u0161tudent a \u017eivnos\u0165<\/a> a tie\u017e zamestnanec a \u017eivnos\u0165<\/a>, o ktor\u00fdch p\u00ed\u0161eme v in\u00fdch \u010dl\u00e1nkoch. Ak si teda \u0161tudent alebo zamestnanec, tak nev\u00e1haj. Pozri sa, ako si jednoducho zalo\u017ei\u0165 \u017eivnos\u0165<\/a>.<\/p>\n\n\n\n

Ak\u00e9 \u017eivnosti potrebuje bloger?<\/h2>\n\n\n\n

Blogerovi \u2013 podnikate\u013eovi pokojne sta\u010dia iba vo\u013en\u00e9 \u017eivnosti, teda predmety podnikania, na ktor\u00e9 nemus\u00ed\u0161 preukazova\u0165 \u017eiadne osobitn\u00e9 predpoklady (vzdelanie ani prax). Niektor\u00e9 tipy uv\u00e1dzame vy\u0161\u0161ie v tomto \u010dl\u00e1nku.<\/p>\n\n\n\n

Chcem si zalo\u017ei\u0165 \u017eivnos\u0165<\/a><\/p>\n\n\n\n

Miroslav Kop\u00e1l<\/p>\n\n\n\n

za t\u00edm port\u00e1lu firmaren.sk<\/p>\n","protected":false},"excerpt":{"rendered":"

Ak bloguje\u0161 alebo pl\u00e1nuje\u0161 blogova\u0165 iba pre rados\u0165 na svojom alebo na verejnom blogu, nepotrebuje\u0161 na to v z\u00e1sade ni\u010d extra. Sta\u010d\u00ed p\u00edsa\u0165 :-). Ak sa v\u0161ak chce\u0161 blogovan\u00edm \u017eivi\u0165, m\u00f4\u017ee\u0161 sa vyda\u0165 dvomi cestami:Prv\u00e1 cesta: Blogova\u0165 pre cudz\u00ed web (blog). V takomto pr\u00edpade je bloger v podstate autor, ktor\u00fd p\u00ed\u0161e \u010dl\u00e1nky za odmenu. Autorsk\u00e1 … Continued<\/a><\/p>\n","protected":false},"author":7,"featured_media":138,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,12,5,1,7],"tags":[],"class_list":["post-137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-obcianske-zdruzenia","category-podnikanie","category-s-r-o","category-uncategorized","category-zivnosti"],"acf":[],"yoast_head":"\nAko zarobi\u0165 na blogu? N\u00e1vod ako za\u010da\u0165 blogova\u0165 - Firm\u00e1re\u0148.sk<\/title>\n<meta name=\"description\" content=\"Pre\u010d\u00edtajte si ako zarobi\u0165 na blogu, za\u010diato\u010dn\u00e9 rady, ako aj postup n\u00e1jdete v na\u0161om \u010dl\u00e1nku \u2713 Zar\u00e1bajte ako blogger \u2713 Za\u010diato\u010dn\u00e9 tipy \u2713 Potrebn\u00e9 \u017eivnosti\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.firmaren.sk\/clanky\/ako-zarobit-na-blogu-tu-je-navod-ako-zacat-blogovat-a-zarabat\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako zarobi\u0165 na blogu? 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