{"id":5390,"date":"2024-08-23T10:19:54","date_gmt":"2024-08-23T08:19:54","guid":{"rendered":"https:\/\/www.firmaren.sk\/clanky\/?p=5390"},"modified":"2024-11-17T23:40:16","modified_gmt":"2024-11-17T22:40:16","slug":"charitativna-reklama-objavte-jej-vyhody-a-sposob-vyuzitia","status":"publish","type":"post","link":"https:\/\/www.firmaren.sk\/clanky\/charitativna-reklama-objavte-jej-vyhody-a-sposob-vyuzitia\/","title":{"rendered":"Charitat\u00edvna reklama: Objavte jej v\u00fdhody a sp\u00f4sob vyu\u017eitia"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>V\u00fdhody charitat\u00edvnej reklamy&nbsp;<\/strong><\/h2>\n\n\n\n<p>Podnikatelia a firmy si m\u00f4\u017eu zn\u00ed\u017ei\u0165 da\u0148 z pr\u00edjmu vyu\u017eit\u00edm charitat\u00edvnej reklamy. Sta\u010d\u00ed, ke\u010f vybran\u00e9mu ob\u010dianskemu zdru\u017eeniu venuj\u00fa finan\u010dn\u00e9 prostriedky <strong>najviac do v\u00fd\u0161ky 30 000 \u20ac<\/strong> za rok. N\u00e1sledne si v \u00fa\u010dtovn\u00edctve tento pr\u00edspevok zap\u00ed\u0161u ako <strong>da\u0148ov\u00fd n\u00e1klad<\/strong>. V tomto pr\u00edpade sa nerozli\u0161uje \u010di je firma v strate alebo v zisku, nako\u013eko reklama podporuje \u00faspe\u0161nos\u0165 podnikania. Ob\u010dianske zdru\u017eenie za tieto peniaze v r\u00e1mci svojich charitat\u00edvnych aktiv\u00edt spropaguje firmu, ktor\u00e1 podporila ich fungovanie.&nbsp;<\/p>\n\n\n\n<p>Aj ob\u010dianske zdru\u017eenie \u010derp\u00e1 z tohto finan\u010dn\u00e9ho pr\u00edspevku da\u0148ov\u00e9 \u00fa\u013eavy. Pr\u00edspevok je toti\u017e <strong>osloboden\u00fd od dane<\/strong>, tak\u017ee cel\u00fa sumu m\u00f4\u017eete pou\u017ei\u0165 na financovanie svojich aktiv\u00edt a projektov.<\/p>\n\n\n\n<p>Tento syst\u00e9m je <strong>v\u00fdhodn\u00fd pre obe strany<\/strong>. Ob\u010dianske zdru\u017eenia obdr\u017eia peniaze, ktor\u00e9 je inak \u0165a\u017ek\u00e9 z\u00edska\u0165, zatia\u013e \u010do podnikatelia da\u0148ov\u00fa \u00fa\u013eavu a dobr\u00fd pocit z anga\u017eovania sa v zmyslupln\u00fdch projektoch. Z\u00e1rove\u0148 si firma buduje pozit\u00edvny imid\u017e a zvy\u0161uje reput\u00e1ciu v o\u010diach verejnosti. T\u00fdmto gestom sa m\u00f4\u017ee pochv\u00e1li\u0165 napr. svojim z\u00e1kazn\u00edkom alebo partnerom cez marketingov\u00e9 kampane.\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>My sme vo Firm\u00e1rni podporili mlad\u00fa \u0161portovky\u0148u <a href=\"https:\/\/youtu.be\/WFCnN4Ycl9o?si=1uwpRQ5rj4sDWhYi\">Krist\u00ednku Nov\u00e1kov\u00fa<\/a> <a href=\"https:\/\/www.instagram.com\/novakova_k_\/\">@novakova_k_<\/a>. Prid\u00e1te sa k n\u00e1m aj vy? <\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kto ju m\u00f4\u017ee vyu\u017ei\u0165 a ako?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Pr\u00edspevok na charitat\u00edvnu reklamu m\u00f4\u017ee poskytn\u00fa\u0165 ak\u00e1ko\u013evek fyzick\u00e1 alebo pr\u00e1vnick\u00e1 osoba, ktor\u00e1 z\u00edskava pr\u00edjmy z podnikania. <strong>Maxim\u00e1lna suma pr\u00edspevku je 30 000 \u20ac<\/strong> za rok. <a href=\"https:\/\/www.slov-lex.sk\/ezbierky-fe\/pravne-predpisy\/SK\/ZZ\/2003\/595\/20240701#paragraf-13.odsek-1.pismeno-g\">Z\u00e1kon<\/a> neur\u010duje, ko\u013eko r\u00f4znych organiz\u00e1ci\u00ed m\u00f4\u017ee podnikate\u013e podpori\u0165.&nbsp;<br><\/p>\n\n\n\n<p>Subjekty, z ktor\u00fdch si m\u00f4\u017ee podnikate\u013e vybra\u0165:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>ob\u010dianske zdru\u017eenia<\/li><li>nad\u00e1cie<\/li><li>neinvesti\u010dn\u00e9 fondy<\/li><li>neziskov\u00e9 organiz\u00e1cie s v\u0161eobecne prospe\u0161n\u00fdmi slu\u017ebami&nbsp;<\/li><li>\u00fa\u010delov\u00e9 zariadenia cirkvi a n\u00e1bo\u017eenskej spolo\u010dnosti<\/li><li>organiz\u00e1cie s medzin\u00e1rodn\u00fdm prvkom<\/li><li>Slovensk\u00fd \u010cerven\u00fd kr\u00ed\u017e<\/li><li>subjekty v\u00fdskumu a v\u00fdvoja&nbsp;<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Peniaze z charitat\u00edvnej reklamy m\u00f4\u017eete pou\u017ei\u0165 v momente fyzick\u00e9ho prijatia alebo prip\u00edsania na bankov\u00fd \u00fa\u010det <strong>na \u010disto verejnoprospe\u0161n\u00fd \u00fa\u010del<\/strong>.<br><\/p>\n\n\n\n<p>Pod\u013ea z\u00e1kona o dani z pr\u00edjmov ide o <strong>aktivity, ktor\u00e9 ob\u010dianske zdru\u017eenie mus\u00ed ma\u0165 v predmete svojej \u010dinnosti<\/strong> resp. medzi svojimi cie\u013emi:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>ochrana a podpora zdravia, ktor\u00e1 zah\u0155\u0148a prevenciu, lie\u010dbu, resocializ\u00e1ciu drogovo z\u00e1visl\u00fdch v oblasti zdravotn\u00edctva a soci\u00e1lnych slu\u017eieb<\/li><li>podpora a rozvoj \u0161portu<\/li><li>soci\u00e1lna pomoc<\/li><li>zachovanie kult\u00farnych hodn\u00f4t<\/li><li>podpora vzdel\u00e1vania<\/li><li>ochrana \u013eudsk\u00fdch pr\u00e1v<\/li><li>ochrana a tvorba \u017eivotn\u00e9ho prostredia<\/li><li>veda a v\u00fdskum<\/li><li>dobrovo\u013en\u00edcke \u010dinnosti<\/li><\/ul>\n\n\n<p><!-- \/wp:post-content --><\/p>\n<p><span style=\"font-size: 14px;\"><a class=\"redBtn right-panel-btn rounded-btn\" title=\"Chcem si zalo\u017ei\u0165 ob\u010dianske zdru\u017eenie\" href=\"https:\/\/www.firmaren.sk\/urob-si-sam-zalozenie-obcianskeho-zdruzenia\" target=\"_blank\" rel=\"noopener noreferrer\">Chcem si zalo\u017ei\u0165 ob\u010dianske zdru\u017eenie<\/a><\/span><\/p>\n<p><!-- wp:heading --><\/p>\n<h2><strong>Ako funguje charitat\u00edvna reklama<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Z\u00edskali ste od firmy financie na charitat\u00edvnu reklamu? Pod\u013ea z\u00e1kona ich mus\u00edte investova\u0165 do konca nasleduj\u00faceho roka. Ak ste dostali peniaze v roku 2024, mus\u00edte ich pou\u017ei\u0165 do konca roka 2025. Rovnako to plat\u00ed aj pri 2 % z dane. Pre\u010d\u00edtajte si <a href=\"https:\/\/www.firmaren.sk\/clanky\/obcianske-zdruzenie-a-jeho-registracia-na-2\/\">odpovede na naj\u010dastej\u0161ie ot\u00e1zky<\/a> spojen\u00e9 s registr\u00e1ciu na 2 % z dane. Nemus\u00edte v\u0161ak \u010daka\u0165, registrova\u0165 sa u not\u00e1ra alebo verejne zverej\u0148ova\u0165 pou\u017eitie pr\u00edspevku.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Ak peniaze na charitat\u00edvnu reklamu neminiete v stanovenom term\u00edne, mus\u00edte ich zahrn\u00fa\u0165 do svojich pr\u00edjmov, ktor\u00e9 sa zda\u0148uj\u00fa.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph {\"align\":\"center\"} --><\/p>\n<p style=\"text-align: center;\"><em>Nezabudnite sledova\u0165 celkov\u00e9 pr\u00edjmy z reklamy od v\u0161etk\u00fdch darcov dohromady ako celok. Ak nechcete pr\u00edspevky zda\u0148ova\u0165, dajte pozor, aby nepresiahli limit 30 000 \u20ac. Do \u00favahy sa ber\u00fa len skuto\u010dne prijat\u00e9 finan\u010dn\u00e9 prostriedky. Uzavretie zmluvy o charitat\u00edvnej reklame nesta\u010d\u00ed.\u00a0<\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Ak sa stane, \u017ee limit presiahnete, rozdiel mus\u00edte zapo\u010d\u00edta\u0165 do z\u00e1kladu dane.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Uk\u00e1\u017eme si to na pr\u00edklade:<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Ak s\u00fa va\u0161e celkov\u00e9 pr\u00edjmy z charitat\u00edvnej reklamy vo v\u00fd\u0161ke 35 000 \u20ac, od dane bud\u00fa osloboden\u00e9 len pr\u00edjmy do v\u00fd\u0161ky 30 000 \u20ac. Zvy\u0161n\u00fdch 5 000 \u20ac sa stane s\u00fa\u010das\u0165ou z\u00e1kladu dane, z ktor\u00e9ho budete musie\u0165 zaplati\u0165 da\u0148.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2><strong>Rozdiel medzi klasickou a charitat\u00edvnou reklamou\u00a0<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Klasick\u00e1 a charitat\u00edvna reklama sa l\u00ed\u0161ia hne\u010f v 3 veciach.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>1. Zdanenie:<\/strong> Peniaze z klasickej reklamy sa pova\u017euj\u00fa za zdanite\u013en\u00fd pr\u00edjem. Ako ob\u010dianske zdru\u017eenie budete musie\u0165 z tohto pr\u00edjmu zaplati\u0165 da\u0148. Charitat\u00edvna reklama je naopak nezdanite\u013en\u00fdm pr\u00edjmom.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>2.<\/strong> <strong>Predmet reklamy:<\/strong> Klasick\u00e1 reklama sl\u00fa\u017ei len na komer\u010dn\u00fd \u00fa\u010del pri\u010dom cie\u013eom charitat\u00edvnej reklamy je aj podpora projektov, ktor\u00e9 pom\u00e1haj\u00fa men\u0161in\u00e1m, znev\u00fdhodnen\u00fdm osob\u00e1m, podporuj\u00fa v\u00fdskum a vzdel\u00e1vanie \u010di ochranu \u017eivotn\u00e9ho prostredia.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>3. Zmluva: <\/strong>Verejnoprospe\u0161n\u00fd \u00fa\u010del charitat\u00edvnej reklamy je uveden\u00fd aj v zmluve o charitat\u00edvnej reklame. Financie mus\u00edte pou\u017ei\u0165 v\u00fdlu\u010dne na \u00fa\u010del, ktor\u00fd je v zmluve uveden\u00fd.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<p><!-- \/wp:heading --><\/p>\n<p><span style=\"font-size: 14px;\"><a class=\"redBtn right-panel-btn rounded-btn\" title=\"Pozrie\u0165 hotov\u00e9 ob\u010dianske zdru\u017eenia\" href=\"https:\/\/www.firmaren.sk\/hotove-obcianske-zdruzenia\" target=\"_blank\" rel=\"noopener noreferrer\">Pozrie\u0165 hotov\u00e9 ob\u010dianske zdru\u017eenia<\/a><\/span><\/p>\n<h2><strong>Ako vyu\u017ei\u0165 charitat\u00edvnu reklamu<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Podnikate\u013e alebo firma si vyberie konkr\u00e9tny subjekt z typov organiz\u00e1ci\u00ed uveden\u00fdch vy\u0161\u0161ie. V\u00e4\u010d\u0161inou ide o organiz\u00e1cie, ktor\u00fdch \u010dinnosti sa zhoduj\u00fa s cie\u013emi firmy alebo ktor\u00e9 chc\u00fa podpori\u0165. Ak sa rozhodn\u00fa pre va\u0161e ob\u010dianske zdru\u017eenie, uzatvor\u00edte s nimi p\u00edsomn\u00fa zmluvu o charitat\u00edvnej reklame. Spolo\u010dne sa dohodnete na forme a obsahu reklamy. M\u00f4\u017ee \u00eds\u0165 o zobrazenie loga na webe, reklamn\u00fdch materi\u00e1loch, soci\u00e1lnych sie\u0165ach \u010di in\u00fdch charitat\u00edvnych podujatiach.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>V zmluve sa musia uvies\u0165 <strong>podrobnosti o reklame<\/strong>, <strong>v\u00fd\u0161ka pr\u00edjmu<\/strong> a <strong>\u00fa\u010del reklamy<\/strong>. Po ukon\u010den\u00ed charitat\u00edvnej reklamy alebo po obdr\u017ean\u00ed pr\u00edspevku bude od v\u00e1s podnikate\u013e \u017eiada\u0165 doklad o pr\u00edjme, ktor\u00fd sl\u00fa\u017ei na evidenciu a preuk\u00e1zanie oslobodenia od dane. Pri vypl\u0148ovan\u00ed da\u0148ov\u00e9ho priznania pr\u00edspevok z charitat\u00edvnej reklamy uvediete do pr\u00edjmov. Uve\u010fte aj inform\u00e1cie o organiz\u00e1cii, s ktorou ste uzatvorili zmluvu.<\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>V\u00fdhody charitat\u00edvnej reklamy&nbsp; Podnikatelia a firmy si m\u00f4\u017eu zn\u00ed\u017ei\u0165 da\u0148 z pr\u00edjmu vyu\u017eit\u00edm charitat\u00edvnej reklamy. Sta\u010d\u00ed, ke\u010f vybran\u00e9mu ob\u010dianskemu zdru\u017eeniu venuj\u00fa finan\u010dn\u00e9 prostriedky najviac do v\u00fd\u0161ky 30 000 \u20ac za rok. N\u00e1sledne si v \u00fa\u010dtovn\u00edctve tento pr\u00edspevok zap\u00ed\u0161u ako da\u0148ov\u00fd n\u00e1klad. V tomto pr\u00edpade sa nerozli\u0161uje \u010di je firma v strate alebo v zisku, nako\u013eko &hellip; <a href=\"https:\/\/www.firmaren.sk\/clanky\/charitativna-reklama-objavte-jej-vyhody-a-sposob-vyuzitia\/\">Continued<\/a><\/p>\n","protected":false},"author":9,"featured_media":5391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,12,5,7],"tags":[126,28,16],"class_list":["post-5390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-obcianske-zdruzenia","category-podnikanie","category-s-r-o","category-zivnosti","tag-ako-financovat-obcianske-zdruzenie","tag-neziskovka","tag-obcianske-zdruzenie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Charitat\u00edvna reklama: Objavte jej v\u00fdhody a sp\u00f4sob vyu\u017eitia - Firm\u00e1re\u0148.sk<\/title>\n<meta name=\"description\" content=\"Charitat\u00edvna reklama je skvel\u00fd sp\u00f4sob, ako financova\u0165 aktivity ob\u010dianskeho zdru\u017eenia. 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