{"id":5452,"date":"2024-09-09T13:38:48","date_gmt":"2024-09-09T11:38:48","guid":{"rendered":"https:\/\/www.firmaren.sk\/clanky\/?p=5452"},"modified":"2024-09-12T16:41:58","modified_gmt":"2024-09-12T14:41:58","slug":"potrebuje-influencer-podnikatelske-opravnenie","status":"publish","type":"post","link":"https:\/\/www.firmaren.sk\/clanky\/potrebuje-influencer-podnikatelske-opravnenie\/","title":{"rendered":"Potrebuje influencer podnikate\u013esk\u00e9 opr\u00e1vnenie?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Na \u010dom zar\u00e1ba influencer\/ka?<\/h2>\n\n\n\n<p>Samotn\u00e9 <strong>vytvorenie a predaj video-obsahu alebo \u010dl\u00e1nku e\u0161te neznamen\u00e1, \u017ee si mus\u00ed\u0161 otvori\u0165 \u017eivnos\u0165<\/strong>. Ide toti\u017e o autorsk\u00fa \u010dinnos\u0165, ktor\u00e1 nespad\u00e1 pod \u017eivnostensk\u00fd z\u00e1kon, ale pod autorsk\u00fd z\u00e1kon. <\/p>\n\n\n\n<p>Ak svoje dielo ako autor\/ka vytvor\u00ed\u0161 a pred\u00e1\u0161, zapo\u017ei\u010dia\u0161 alebo poskytne\u0161 na\u0148 licenciu, nepotrebuje\u0161 \u017eiadny \u201cpapier\u201d, \u017eivnos\u0165, firmu ani registr\u00e1ciu! Posta\u010d\u00ed ti autorsk\u00e1 zmluva \/ licen\u010dn\u00e1 zmluva. To ist\u00e9 plat\u00ed aj vtedy, ak \u0165a pozv\u00fa na rozhovor za honor\u00e1r do telev\u00edzie, podcastu alebo r\u00e1dia.<\/p>\n\n\n\n<p>Situ\u00e1cia sa men\u00ed, ke\u010f za\u010dne\u0161<strong> fakturova\u0165 \u201creklamn\u00e9 spolupr\u00e1ce\u201d, predaj vlastn\u00e9ho merchu, recenzie produktov \u010di affiliate spolupr\u00e1ce. <\/strong>Vtedy u\u017e bude\u0161 potrebova\u0165<strong> podnikate\u013esk\u00e9 opr\u00e1vnenie<\/strong>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u017divnos\u0165 alebo SRO? <\/h2>\n\n\n\n<p>Podnikate\u013esk\u00e9 opr\u00e1vnenie z\u00edska\u0161 tak, \u017ee si zalo\u017e\u00ed\u0161 <a href=\"https:\/\/www.firmaren.sk\/zalozenie-zivnosti\">\u017eivnos\u0165<\/a> alebo obchodn\u00fa spolo\u010dnos\u0165 &#8211; napr\u00edklad <a href=\"https:\/\/www.firmaren.sk\/zalozenie-sro\">jednoosobov\u00fa esero\u010dku<\/a>. Rozdiel medzi nimi n\u00e1jde\u0161 v  <a href=\"https:\/\/www.firmaren.sk\/clanky\/zivnost-alebo-s-r-o-co-sa-oplati-viac\/\">tomto \u010dl\u00e1nku<\/a>.<\/p>\n\n\n\n<p>Obidve uveden\u00e9 formy podnikania maj\u00fa jedno spolo\u010dn\u00e9: <strong>Treba si vybavi\u0165 \u017eivnostensk\u00e9 opr\u00e1vnenie pod\u013ea \u017eivnostensk\u00e9ho z\u00e1kona<\/strong> (\u00e1no, aj v pr\u00edpade SRO).&nbsp;<\/p>\n\n\n\n<p>Be\u017ene by ti mali sta\u010di\u0165 iba vo\u013en\u00e9 \u017eivnosti, teda <strong>predmety podnikania, na ktor\u00e9 nemus\u00ed\u0161 preukazova\u0165 \u017eiadne osobitn\u00e9 predpoklady<\/strong> (vzdelanie ani prax). Tri z\u00e1kladn\u00e9 podmienky prev\u00e1dzkovania \u017eivnosti s\u00fa: <br>1. dosiahnutie veku <strong>18 rokov<\/strong>, <br>2. <strong>sp\u00f4sobilos\u0165 na pr\u00e1vne \u00fakony<\/strong> a <br>3. <strong>bez\u00fahonnos\u0165<\/strong> (ergo, \u010dist\u00fd register trestov).<\/p>\n\n\n\n<p>Ak funguje\u0161 <strong>popri \u0161kole<\/strong>, pozri sa, ak\u00e9 v\u00fdhody ti prin\u00e1\u0161a <a href=\"https:\/\/www.firmaren.sk\/studentska-zivnost\">\u0161tudentsk\u00e1 \u017eivnos\u0165<\/a>.<\/p>\n\n\n\n<p><span style=\"font-size: 14px;\"><a class=\"redBtn right-panel-btn rounded-btn\" title=\"Chcem si zalo\u017ei\u0165 \u017eivnos\u0165 za 1\u20ac\" href=\"\/studentska-zivnost\">Chcem si zalo\u017ei\u0165 \u017eivnos\u0165 za 1\u20ac<\/a><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ak\u00e9 predmety podnikania bude\u0161 potrebova\u0165<\/h2>\n\n\n\n<p><strong>1. Reklamn\u00e9, marketingov\u00e9, fotografick\u00e9 a informa\u010dn\u00e9 slu\u017eby, prieskum trhu a verejnej mienky<\/strong><\/p>\n\n\n\n<p>Toto je \u00fapln\u00fd z\u00e1klad. Ide o <a href=\"https:\/\/www.firmaren.sk\/clanky\/volna-zivnost-vsetko-co-potrebujete-vediet\/\">vo\u013en\u00fa \u017eivnos\u0165<\/a>, s ktorou <strong>bude\u0161 m\u00f4c\u0165 pre reklamn\u00e9ho partnera, za odmenu<\/strong> napr\u00edklad<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Uv\u00e1dza\u0165 vo svojich vide\u00e1ch a \u010dl\u00e1nkoch reklamn\u00e9 inform\u00e1cie, zna\u010dky a reklamn\u00fa grafiku pod\u013ea zadania<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Robi\u0165 recenzie v\u00fdrobkov a slu\u017eieb, reklamn\u00e9 rozhovory (vr\u00e1tane PR) a umiest\u0148ova\u0165 do svojich diel produkty<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Poskytova\u0165 reklamn\u00fd \u010das alebo priestor in\u00fdm platform\u00e1m pre umiestnenie reklamy v tvojom obsahu (napr\u00edklad Google Adsense, Youtube, Etarget a podobne)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Umiest\u0148ova\u0165 linky smeruj\u00face na in\u00e9 str\u00e1nky &#8211; tzv. link building, ktor\u00fd je d\u00f4le\u017eit\u00fd pre optimaliz\u00e1ciu vyh\u013ead\u00e1vania str\u00e1nok inzerenta (SEO)<\/li><\/ul>\n\n\n\n<p><strong>2. Sprostredkovate\u013esk\u00e1 \u010dinnos\u0165 v oblasti obchodu, slu\u017eieb, v\u00fdroby<\/strong><\/p>\n\n\n\n<p>Podstatou tejto \u017eivnosti je <strong>inkasovanie prov\u00edzie za sprostredkovanie obchodov <\/strong>pre inzerenta (partnera). Napr\u00edklad:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Affiliate marketing<\/strong>. Na blogu alebo vo vide\u00e1ch zverejn\u00ed\u0161 vopred vygenerovan\u00fd link odkazuj\u00faci na web klienta a trekuj\u00faci, \u017ee n\u00e1v\u0161tevn\u00edk pri\u0161iel od teba. Tvoja odmena nie je naviazan\u00e1 na zverejnenie linku, ale a\u017e na dosiahnutie \u201cdealu\u201d (obchodu) zo strany n\u00e1v\u0161tevn\u00edka. Tak\u00fdmto obchodnom m\u00f4\u017ee by\u0165 napr. klik, n\u00e1kup produktu u inzerenta, vyplnenie formul\u00e1ra a podobne (lead, konverzia). A za to z\u00edskava\u0161 dohodnut\u00fa prov\u00edziu, ktor\u00fa vyfakturuje\u0161 partnerovi.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Predaj produktov patriacich partnerovi <\/strong>(nepatriacich tebe), pri\u010dom nejde iba o umiestnenie odkazu smeruj\u00faceho na web klienta, ale tvoj n\u00e1v\u0161tevn\u00edk m\u00f4\u017ee urobi\u0165 objedn\u00e1vku produktu priamo na tvojom webe, profile, \u00fa\u010dte a podobne. Ty objedn\u00e1vku vybav\u00ed\u0161 a op\u00e4\u0165 za predaj zinkasuje\u0161 od partnera prov\u00edziu za sprostredkovanie tak\u00e9hoto obchodu. Tovar, ktor\u00fd takto &#8222;pred\u00e1\u0161&#8220;, nikdy nenadobudne\u0161 do svojho vlastn\u00edctva (nepred\u00e1va\u0161 svoj tovar, ani sa tak netv\u00e1ri\u0161, iba pom\u00e1ha\u0161 preda\u0165 tovar niekoho in\u00e9ho). <\/li><\/ul>\n\n\n\n<p><strong>3. K\u00fapa tovaru na \u00fa\u010dely jeho predaja kone\u010dn\u00e9mu spotrebite\u013eovi (maloobchod) alebo in\u00fdm prev\u00e1dzkovate\u013eom \u017eivnosti (ve\u013ekoobchod)<\/strong><\/p>\n\n\n\n<p>Od sprostredkovate\u013eskej \u010dinnosti treba odli\u0161ova\u0165 in\u00fa obchodn\u00fa \u017eivnos\u0165, a to maloobchod a ve\u013ekoobchod. Jej podstatou je to, \u017ee svojim fan\u00fa\u0161ikom <strong>pred\u00e1va\u0161 vlastn\u00e9 alebo cudzie produkty, ktor\u00e9 si pred t\u00fdm (hoci aj v rovnakom momente) zak\u00fapil\/a od dod\u00e1vate\u013ea<\/strong> (partnera) a tvojim z\u00e1robkom je mar\u017ea. \u201cLacno k\u00fapim, draho pred\u00e1m\u201d.<\/p>\n\n\n\n<p>\u010ci\u017ee tvoja odmena v tomto pr\u00edpade neprich\u00e1dza od reklamn\u00e9ho partnera, ale od n\u00e1v\u0161tevn\u00edkov tvojho obsahu, vo forme tvojej mar\u017ee. Typick\u00fd sp\u00f4sob vyu\u017eitia tohto predmetu podnikania je eshop alebo.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p> Pre\u010d\u00edtaj si aj \u010dl\u00e1nok: <a href=\"https:\/\/www.firmaren.sk\/clanky\/ako-zarobit-na-blogu-tu-je-navod-ako-zacat-blogovat-a-zarabat\/\">Ako zar\u00e1ba\u0165 na blogu<\/a> <\/p><\/blockquote><\/figure>\n\n\n\n<p><strong>A \u010do tvoj merch?&nbsp;<\/strong>Aj predaj tovaru nes\u00faceho tvoju zna\u010dku m\u00f4\u017ee spada\u0165 pod tento predmet podnikania. Napr\u00edklad, k\u00fapi\u0161 tri\u010dko, d\u00e1\u0161 ho potla\u010di\u0165 tvojim brandom a potom ho <strong>pred\u00e1va\u0161 ako \u201cvlastn\u00e9\u201d so svojou prir\u00e1\u017ekou<\/strong>. Aj tu fakturuje\u0161 z\u00e1kazn\u00edkovi (nie partnerovi).<\/p>\n\n\n\n<p>M\u00f4\u017ee v\u0161ak nasta\u0165 aj situ\u00e1cia, \u017ee si <strong>svoj merch bude\u0161 s\u00e1m\/sama vyr\u00e1ba\u0165<\/strong>. Vtedy je vhodn\u00e9 prida\u0165 si aj niektor\u00fa z v\u00fdrobn\u00fdch \u017eivnost\u00ed, ktor\u00e9 pod\u013ea <a href=\"https:\/\/www.slov-lex.sk\/pravne-predpisy\/SK\/ZZ\/1991\/455\/20240715#predpis.cast-tretia.hlava-3\">z\u00e1kona<\/a> u\u017e zah\u0155\u0148aj\u00fa aj mo\u017enos\u0165 v\u00fdrobky pred\u00e1va\u0165.&nbsp;<\/p>\n\n\n\n<p>V\u00e4\u010d\u0161ina v\u00fdrobn\u00fdch \u017eivnost\u00ed patr\u00ed do kateg\u00f3rie <a href=\"https:\/\/www.firmaren.sk\/clanky\/volna-zivnost-vsetko-co-potrebujete-vediet\/\">vo\u013en\u00fdch \u017eivnost\u00ed<\/a> (nepotrebuje\u0161 preukazova\u0165 ni\u010d \u0161pecifick\u00e9). Napr\u00edklad: &#8222;v\u00fdroba text\u00edli\u00ed, textiln\u00fdch v\u00fdrobkov, odevov a odevn\u00fdch doplnkov&#8220;, &#8222;v\u00fdroba ostatn\u00fdch nekovov\u00fdch miner\u00e1lnych v\u00fdrobkov&#8220;, a podobne.<\/p>\n\n\n\n<p><strong>4. Slu\u017eby s\u00favisiace s produkciou filmov, videoz\u00e1znamov a zvukov\u00fdch nahr\u00e1vok<\/strong><\/p>\n\n\n\n<p>T\u00e1to \u017eivnos\u0165 sa ti bude hodi\u0165 pri <strong>v\u00fdrobe (a \u201cpredaji\u201d) obsahu \u201cna z\u00e1kazku\u201d<\/strong>, a to najm\u00e4 ak pri tom pou\u017eije\u0161 autorsk\u00e9 diela \u010fal\u0161\u00edch os\u00f4b, nie len vlastn\u00e9 (napr\u00edklad cudziu hudbu, anim\u00e1cie a podobne). V podstate ide o producentsk\u00fa \u010dinnos\u0165 v oblasti video-tvorby, telev\u00edznej tvorby, filmovej tvorby, vr\u00e1tane rozmno\u017eovania a distrib\u00facie filmov a videoz\u00e1znamov.&nbsp;<\/p>\n\n\n\n<p>Reklamn\u00ed partneri maj\u00fa \u010dasto z\u00e1ujem <strong>umiestni\u0165 na svojich soci\u00e1lnych sie\u0165ach alebo weboch obsah vytvoren\u00fd influencerom<\/strong> (video, podcast a pod.), ktor\u00fd je o ich zna\u010dke, produktoch alebo spolo\u010dnosti. Klientom tu teda bude tvoj reklamn\u00fd partner.<\/p>\n\n\n\n<p>Rovnako m\u00f4\u017ee\u0161 objedn\u00e1vate\u013eovi doda\u0165 aj len \u010das\u0165 z fin\u00e1lneho audio-vizu\u00e1lneho diela &#8211; napr\u00edklad iba spracovanie z\u00e1znamov zvuku a obrazu, technick\u00e9 slu\u017eby s\u00favisiace s produkciou filmov alebo videoz\u00e1znamov \u2013 zvuk, strih, dabing, titulkovanie, \u0161peci\u00e1lne efekty, kolorovanie a podobne.<\/p>\n\n\n\n<p><span style=\"font-size: 14px;\"><a class=\"redBtn right-panel-btn rounded-btn\" title=\"Chcem si zalo\u017ei\u0165 firmu\" href=\"\/zalozenie-sro-a-zivnosti\">Chcem si zalo\u017ei\u0165 firmu za 1\u20ac<\/a><\/span><\/p>\n\n\n\n<p><strong>5. Ostatn\u00e9 \u017eivnosti<\/strong><\/p>\n\n\n\n<p>\u010eal\u0161ie predmety podnikania <strong>z\u00e1visia od toho na \u010dom v\u0161etkom chce\u0161 e\u0161te zar\u00e1ba\u0165 a \u010do \u010fal\u0161ie chce\u0161 klientom poskytova\u0165<\/strong>. \u010ci u\u017e pre reklamn\u00fdch partnerov (inzerentov) alebo pre tvojich fan\u00fa\u0161ikov.&nbsp;Napr\u00edklad:<\/p>\n\n\n\n<p><strong>Organizovanie \u0161portov\u00fdch, kult\u00farnych a in\u00fdch spolo\u010densk\u00fdch podujat\u00ed<\/strong> &#8211; zah\u0155\u0148a aj organizovanie eventov, \u0161portov\u00fdch akci\u00ed, organizovanie kongresov a v\u00fdstav, organizovanie m\u00f3dnych prehliadok, organizovanie tane\u010dn\u00fdch z\u00e1bav a diskot\u00e9k, ozvu\u010dovanie a osvet\u013eovanie kult\u00farno-spolo\u010densk\u00fdch podujat\u00ed.<\/p>\n\n\n\n<p><strong>Vykon\u00e1vanie mimo\u0161kolskej vzdel\u00e1vacej \u010dinnosti<\/strong> &#8211; webin\u00e1re, \u0161kolenia alebo online kurzy (s v\u00fdnimkou jazykov\u00fdch).<\/p>\n\n\n\n<p><strong>Vydavate\u013esk\u00e1 \u010dinnos\u0165<\/strong> &#8211; vyd\u00e1vanie kn\u00edh, nov\u00edn a \u010dasopisov, nakladanie s v\u00fdsledkami du\u0161evnej tvorivej \u010dinnosti so s\u00fahlasom autora.<\/p>\n\n\n\n<p><strong>Slu\u017eby s\u00favisiace s po\u010d\u00edta\u010dov\u00fdm spracovan\u00edm \u00fadajov<\/strong> v sebe nes\u00fa aj anim\u00e1ciu a vizualiz\u00e1ciu pomocou v\u00fdpo\u010dtovej techniky.<\/p>\n\n\n\n<p><strong>Administrat\u00edvne slu\u017eby<\/strong> &#8211; zah\u0155\u0148aj\u00fa napr\u00edklad \u201ekorekt\u00fary textov\u201c.<\/p>\n\n\n\n<p><strong>\u010cinnos\u0165 podnikate\u013esk\u00fdch, organiza\u010dn\u00fdch a ekonomick\u00fdch poradcov<\/strong> &#8211; zah\u0155\u0148a napr\u00edklad podnikate\u013esk\u00e9 poradenstvo ale aj medi\u00e1lne \u010di marketingov\u00e9 poradenstvo.<\/p>\n\n\n\n<p><strong>Po\u010d\u00edta\u010dov\u00e9 slu\u017eby<\/strong> zasa zah\u0155\u0148aj\u00fa aj hardv\u00e9rov\u00e9 a softv\u00e9rov\u00e9 poradenstvo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na \u010dom zar\u00e1ba influencer\/ka? Samotn\u00e9 vytvorenie a predaj video-obsahu alebo \u010dl\u00e1nku e\u0161te neznamen\u00e1, \u017ee si mus\u00ed\u0161 otvori\u0165 \u017eivnos\u0165. Ide toti\u017e o autorsk\u00fa \u010dinnos\u0165, ktor\u00e1 nespad\u00e1 pod \u017eivnostensk\u00fd z\u00e1kon, ale pod autorsk\u00fd z\u00e1kon. Ak svoje dielo ako autor\/ka vytvor\u00ed\u0161 a pred\u00e1\u0161, zapo\u017ei\u010dia\u0161 alebo poskytne\u0161 na\u0148 licenciu, nepotrebuje\u0161 \u017eiadny \u201cpapier\u201d, \u017eivnos\u0165, firmu ani registr\u00e1ciu! Posta\u010d\u00ed ti autorsk\u00e1 &hellip; <a href=\"https:\/\/www.firmaren.sk\/clanky\/potrebuje-influencer-podnikatelske-opravnenie\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":5458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,5,7],"tags":[98,100,22,17,101,133,135,31,132,38,115,131,134,82,136,52,99,81,128,129,130,113,94,114,80,112],"class_list":["post-5452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikanie","category-s-r-o","category-zivnosti","tag-eserocka","tag-firma","tag-firmaren","tag-firmaren-sk","tag-firmu","tag-influencer","tag-marketing","tag-navod","tag-odvody","tag-online","tag-otvorit-zivnost","tag-popri-studiu","tag-reklama","tag-s-r-o","tag-skola","tag-slovensko-sk","tag-spolocnost","tag-sro","tag-student","tag-studium","tag-volna-zivnost","tag-zalozenie-zivnosti","tag-zalozit","tag-zalozit-zivnost","tag-zivnost","tag-zivnosti"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Potrebuje influencer podnikate\u013esk\u00e9 opr\u00e1vnenie? - Firm\u00e1re\u0148.sk<\/title>\n<meta name=\"description\" content=\"Na \u010dom zar\u00e1ba influencer\/ka? 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